Other ideas were considered, including having it in one of her palms, one of her legs, or one of her ankles. The crystal was originally in her stomach, similar to Seth. They added black details to her outfit to make it less 'frivolous.' A pink crystal, known as the Feng Shui Engine, was added as a replacement inside her left eye after deciding to align her with Seth, in order to more closely tie her character to the organization. However, when lined up with other characters, she didn't stand out as a result, they employed hot pink, a colour not used in any other female character in the game. Her pants were designed to give a 'silhouette that looks like a Taekwondo uniform.' The black trim on her pants was added to set her apart from other Street Fighter characters who wear similar uniforms.

Juri's shirt was modeled after a spider, and left the sides of her breasts exposed at Ono's suggestion. Bison or Seth, before settling on the latter due to her being a new addition to the series. While other fighting games had Korean characters already, Capcom Korea and Korean fighting game fans held the sentiment that it didn't matter 'unless there was one in the series that started it all.' Ono commented that when a new character is introduced, 'you want to make them a good guy, you know a 'fighter for justice' or a 'friend of good' so to speak, but this time we decided to go kind of a different route with this character.' He went on to describe her as 'kind of nasty, she's kind of mean-somewhat twisted in fact.' The developers debated which of the game's villains to align her with, M. After the release of Street Fighter IV, Capcom Korea demanded to Ono that should another Street Fighter game be released, that it include a Korean character. Tekken has had Korean characters since 1995, Fatal Fury has had Korean characters since 1992, so this excuse of the South Korean government limitations might not be accurate. However, the South Korean government had a strict limitation against the Japanese language and culture, preventing them from including such a character. Ono stated that they were planning on adding a Korean character since soon after Street Fighter II became popular in South Korea. A mixed martial arts style was also considered, but the team chose to focus on a more iconic fighting style. The final concept was intended to be someone 'bad and somewhat erotic,' with Taekwondo selected as her martial art over suggestions such as a sports-themed style, due to its lack of representation in the series and feeling that a character that used primarily kicks could be interesting. Juri's character concept was created from a suggestion by Yoshinori Ono to introduce a female Korean character into the Street Fighter series, with the initial design selected from 400-500 ideas, amongst which included an old woman and an ice skater.

Street fighter juri costumes